Williams Sonoma and Williams Sonoma Home are expanding their partnership with luxury lifestyle brand Aerin, founded by Aerin Lauder.
The Aerin collection for Williams Sonoma and Williams Sonoma Home will now include over 250 products ranging from tabletop, home entertaining and home décor pieces to lighting, bedding and outdoor textiles. Inspired by summers that Aerin Lauder spent at her family’s Hamptons home, the new Aerin summer collection is said to capture the vibrant colors and relaxed beachside charm of her favorite place.
“Some of my favorite summer memories in the Hamptons involve big family celebrations with a beautiful table,” said Aerin Lauder, founder and creative director of Aerin. “When we started to design this new collection with Williams Sonoma, those memories of effortless outdoor gatherings inspired the comfortable outdoor furniture and the beautiful tabletop and linens in my favorite colors of summer.”
The Aerin collection will be available at all Williams Sonoma and Williams Sonoma Home retail store and online locations, with select pieces available exclusively online.
“Our collaboration with Aerin Lauder embraces her philosophy that living beautifully should be effortless,” said Janet Hayes, president of Williams Sonoma and Williams Sonoma Home. “Together we have expanded the Aerin collection to include items that will inspire our customers to entertain, lounge outside and decorate their homes this summer with the elegance and sophistication of Aerin’s signature style.”