Williams-Sonoma has formed an exclusive partnership with London-based department store Fortnum & Mason to launch a curated tea related gift collection.
The collection includes more than 35 items, including Fortnum & Mason’s signature artisanal teas, preserves, biscuits and hampers, and is now available at 100 Williams-Sonoma retail locations and at williams-sonoma.com. This partnership is Fortnum & Mason’s first foray into the U.S. with a national retailer, according to Williams-Sonoma.
“Williams-Sonoma and Fortnum & Mason share a similar heritage of being world-class shopkeepers who are committed to providing customers with exclusive and compelling products that are of the highest quality,” said Janet Hayes, president of Williams-Sonoma. “We are honored to bring one of London’s most iconic brands to our customers in the U.S.”
Founded in 1707 in Piccadilly, Fortnum & Mason is one of England’s oldest iconic retailers. The London-based department store is also known for its extravagant Food Halls, which offer unique, high-quality food and gifts. Williams-Sonoma said it will be recreating this experience with a wide assortment of Fortnum teas, biscuits, preserves and marmalades. Gift sets featuring several tea blends, as well as a trio of preserves, will also be available for purchase. Fortnum’s iconic hampers, which contain an array of the food products, will also be available. During the holiday season, Fortnum’s traditional Christmas foods will be a part of the offering both in stores and online.