Williams Sonoma Launches Online Room Design Tool

Williams Sonoma has launched Design Crew Room Planner, a photo-realistic space planning tool that will be available across the company’s family of brands starting with Pottery Barn, West Elm and Williams Sonoma Home.

According to the company, the professional design tool will help customers create a single room or multi-room floor plan, browse product assortments across multiple brands, and drag and drop photo-realistic products to shop for their home.

Room Planner enables product discovery across multiple Williams Sonoma brands, customized product visualization and room planning. Customers can also store multiple projects in their online portfolio and generate floor plans and product lists that can be viewed and shared separately from the online tool.

“We understand the challenges our customers face when shopping for furniture,” said Laura Alber, president and CEO, Williams-Sonoma. “If you’re in a store it’s hard to visualize a sofa in your own home. If you are shopping online, it’s hard to imagine texture or scale.”