Williams Sonoma has opened its first stores in Seoul, South Korea, under its strategic franchise agreement with Hyundai Livart Furniture, a home goods retailer.
Pottery Barn and Pottery Barn Kids opened a combined store and West Elm opened a store at Hyundai City Mall Garden 5. Williams Sonoma opened at Hyundai Department store Mokdong. These openings are the first of 30 stores from the Williams Sonoma, Inc. brand portfolio expected to open across South Korea over the next 10 years.
“This is an exciting milestone in our global expansion,” said Laura Alber, president and CEO of Williams Sonoma. “We are proud to open our first stores in Seoul and introduce our distinctive brands, excellent customer service, and exceptional products to customers in South Korea.”
This October, Williams Sonoma and Livart will open a five-story flagship store in Nonhyun-dong, Seoul. The superstore will include Pottery Barn, Pottery Barn Kids, and West Elm, and will represent the first time three Williams-Sonoma, Inc. brands are offered in a single standalone location. An additional Williams Sonoma store will be opened in the Hyundai City Mall Daegu branch in the latter half of this year.