Williams-Sonoma Partners With American Girl For Bakeware Launch

American Girl, a subsidiary of Mattel, Inc., has partnered with Williams-Sonoma on a new line of premium, American Girl-branded products including baking sets, utensils, food mixes and a cookbook. The line will be available this fall at Williams-Sonoma and American Girl stores, as well as online. The partnership will also create cooking classes for girls that will launch in June at Williams-Sonoma retail locations.

“We know girls love to cook and bake, especially as a shared experience with their moms, dads, or grandparents,” said Jean McKenzie, president of American Girl. “This unique partnership provides fantastic new opportunities for girls and their families to experience American Girl.”

The exclusive products will feature baking sets that allow girls and their parents to create a variety of baked goods at home together, like cookies, cupcakes and French madeleines. The culinary classes will be priced at $30 and include co-branded gift bags.

“We love the idea of supporting family time through baking and cooking and our brand will deliver high quality products that teach and inspire creativity in the kitchen,” said Janet Hayes, president, Williams-Sonoma.

Williams-Sonoma has also created a limited edition American Girl spatula which will be carried at both companies’ stores beginning in late June. The spatula is part of the No Kid Hungry fundraising campaign and has a suggested retail price of $12.95 with 30% of the proceeds benefiting the charity.