Williams-Sonoma, Inc. is partnering with a leading Mexican department store chain, Distribuidora Liverpool, to open 13 stores in Mexico across the retailer’s kitchen and home furnishings retail brands, including Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, and West Elm.
The franchise stores, all located in Mexico City, will open during the fourth quarter of 2015 and are the first retail locations for Williams-Sonoma, Inc. in Mexico.
“This is an exciting milestone in our global expansion. The addition of stores in Mexico provides Williams-Sonoma, Inc., with a full presence in North America,” said Laura Alber, president and CEO of Williams-Sonoma, Inc. “We look forward to introducing customers in Mexico to each of our distinctive brands, exceptional products and unsurpassed customer service.”
The first stores are expected to open on October 22 and includes Pottery Barn, Pottery Barn Kids, PBteen and West Elm at the Galerias Polanco. A second West Elm is expected to open on October 28 at Paseo Interlomas, and a day later a Williams-Sonoma, Pottery Barn, and Pottery Barn Kids will open in Oasis Coyoacan. In November, the company will open another West Elm, two Pottery Barns, two Pottery Barn Kids and an additional Williams-Sonoma store.
“The Liverpool reputation in Mexico offers Williams-Sonoma, Inc. a prestigious partner to enter the country. WSI brands complement Liverpool’s vision and values as we both seek to surpass shopper expectations with quality, selection, distinctive experiences and unique environments,” said Graciano Guichard, general manager of Distribuidora Liverpool.