Williams-Sonoma Taps Celebrities For No Kid Hungry Campaign

Williams-Sonoma has partnered with nine celebrities and chefs for its fifth annual campaign to benefit No Kid Hungry, a national initiative to end childhood hunger in America.

Under the campaign theme, “Tools For Change,” this year’s kitchen tools include a collection of limited edition spatulas designed by cookbook author and host Ayesha Curry; chef and author Giada De Laurentiis; author and host Ina Garten; the American Girl brand; television host and producer Jimmy Kimmel; racecar driver Danica Patrick; cookbook author Chrissy Teigen; Chef Michael Voltaggio; and country music superstar Trisha Yearwood. The limited edition spatulas retail for $12.95 each.

In addition, the celebrities who have collaborated with Williams-Sonoma will also be taking part in a “spatdown” on social media using #WSNoKidHungry with the goal of selling the most spatulas. Williams-Sonoma will make a $5,000 donation on behalf of the winner. The retailer said that its goal for 2016 is to raise $1.5 million through the program, which will help connect children in need to nearly 15 million meals.

“Over the past four years, the Williams-Sonoma brand has called on our customers and friends to help raise $1.7 million to support No Kid Hungry, which equates to 17 million meals served to children in need across the nation,” said Janet Hayes, president of Williams-Sonoma.