Williams Sonoma is launching a new product partnership with The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ (Lesbian, Gay, Bisexual, Transgender, Queer, and Questioning) young people. The organization provides support to LGBTQ youth through free and confidential crisis services: its phone lifeline, chat, and text programs.
“Our family of brands continues to unite to support charitable causes that matter to our employees, customers and the communities we serve,” said Laura Alber, president and CEO of Williams-Sonoma. “We look forward to raising funds and awareness of The Trevor Project’s mission and life-saving services.”
Products have been developed for each retail brand, including Williams Sonoma, West Elm, Pottery Barn, Pottery Barn Teen, Rejuvenation and Mark & Graham. The line includes mugs, spatulas, candles and tote bags ranging in price from about $14.50 to $159.