Williams-Sonoma To Expand Reach To India Market

Williams-Sonoma has formed a partnership with Reliance Brands Ltd., a subsidiary of Reliance Industries Ltd., to bring Pottery Barn, Pottery Barn Kids and West Elm to India through a franchise agreement.

The opening of the brands’ first stores will be in Mumbai, India, in early 2020, along with the launch of e-commerce websites.

“We are excited to partner with Reliance as part of our continued global expansion,” said Laura Alber, president and CEO of Williams-Sonoma, Inc. “We are looking forward to opening our first stores in Mumbai and introducing our distinctive brands, excellent customer service, and exceptional products to customers in India.”

“We currently operate retail and franchise stores across the world with company-owned stores in the U.S., Canada, Australia and the United Kingdom. Our franchise network includes countries throughout the Middle East, South Korea, the Philippines, and Mexico,” added Ronald Young, evp/global of Williams–Sonoma, Inc. “Adding Reliance to our franchisee network is a significant step in our continuing global expansion. As India’s largest retail company, we look forward to a strong relationship and long-term success with Reliance Industries as we prepare to open our first stores in India.”