Wilton Teams With YouTube Baker Pansino For Video Campaign

Baker Rosanna Pansino, who has 3.3 million YouTube subscribers, is partnering with Wilton Enterprises to deliver new YouTube tutorials that highlight baking trends, projects, tips and products. Scheduled to air more than a dozen videos in partnership with Wilton, Pansino is expected to incorporate her fans’ favorite video games, anime and TV characters as well as insights and advice from Wilton, the company said.

Pansino is part of Kin Community, a community that focuses on women’s lifestyle content, which has more than 600 million lifetime views, and she is one of the top viewed monthly female creators on YouTube, with over 40 million views per month, the company said.

“Ro is just so fun to watch. She makes decorating look easy,” said Eric Erwin, evp and CMO of Wilton Brands. “We love her ability to entertain her fans through her personality and unique baking tutorials. We can’t wait to see how she’ll blend our products with her natural creativity to get people even more excited about decorating sweet treats.”