WINDSOR, CA— In an effort to expand their reach in the housewares and gift markets, CapaBunga and Tote+able, two California-based wine accessory manufacturers, have merged their brands, consolidating the companies under one roof.
The new, larger entity will operate from CapaBunga headquarters, here, company officials stated, and both brands will retain employees.
Founded in 2012, CapaBunga manufactures its namesake silicone wine cap, as well as additional products such as its silicone handle corkscrew, cheese vault and bread cap. Tote+able, founded in 1986, manufactures accessories including a canvas flask, canteen and other totes that can be personalized. This move will enable both brands to offer a larger product selection to manufacturer representatives and retailers nationwide.
“We are confident that the combined entity will allow us more time and energy to devote to new inventions, new products, new designs and new customers. It is a natural evolution for both companies,” said Walt Averill, vp and inventor, CapaBunga.
In 2019, the companies said that they will introduce a wider selection, as well as gift combinations featuring items from each brand. Both companies will continue to offer customization of most of their respective lines.
According to Máire Murphy, founding partner/president, CapaBunga, the companies plan to roll out such gift combinations as matching a Tote+able wine carrier to CapaBunga’s corkscrew.
“At CapaBunga we’ve invented a product per year since we started in 2012. We have four wine accessories and two kitchen tools. With the addition of Tote+able we plan on continuing that tradition of innovation,” she said. “Another benefit to Tote+able products is that they are also American made, so as the companies move forward, the invention and release of new products to market will be quicker than it has been with CapaBunga.”
As a result, she said the companies plan on expanding the Tote+able tote line in the near future.