World Kitchen has refreshed its website and added several new features to make browsing easier for consumers.
According to the company, the website is now mobile-friendly since half of the website traffic comes from mobile users. Additionally, the site now aggregates content from all World Kitchen brands’ social media channels, creating a social hub of both company and user generated content. The new website also has custom and consistent content, including tips and tricks, recipes, how-to guides and food photography, plus a place to sign up for a monthly newsletter.
In addition, World Kitchen’s newly designed website features short how-to videos to help educate the consumer about the company’s array of housewares, tabletop, storage and kitchenware.
World Kitchen’s portfolio of housewares brands includes Pyrex, CorningWare, Corelle, Snapware, Baker’s Secret and Chicago Cutlery.