World Kitchen has refreshed its website and added several new features to make browsing easier for consumers.
According to the company, the website is now mobile-friendly since half of the website traffic comes from mobile users. Additionally, the site now aggregates content from all World Kitchen brands’ social media channels, creating a social hub of both company and user generated content. The new website also has custom and consistent content, including tips and tricks, recipes, how-to guides and food photography, plus a place to sign up for a monthly newsletter.
World Kitchen’s portfolio of housewares brands includes Pyrex, CorningWare, Corelle, Snapware, Baker’s Secret and Chicago Cutlery.