World Kitchen Expands Branded Bakeware Lineup

Following up on the celebration of the 100th anniversary of its Pyrex brand, World Kitchen has infused a mix of fun and function in new bakeware introductions across its brands.

For CorningWare, the company is continuing to expand its colorful CW by CorningWare stoneware line. For Baker’s Secret, a kid’s baking tool kit has been added to complement the brand’s metal bakeware. And for Pyrex, the company has added a 100th anniversary storage dish collection, which features a modern dot pattern.

CW by CorningWare, which was introduced in 2014 with four brightly colored bakers, is expanding with new shapes and patterns. New shapes include a 20-ounce mug with plastic cover in the line’s signature colors in a style similar to that offered in the traditional CorningWare French White collection.

Under the same collection, the company also launched a 3-piece value pack that features a 1.5-quart embossed Twilight Purple baker and two matching 6-ounce ramekins for $19.99 as well as a two-pack of ramekins in assorted colors in 6- and 8-ounce sizes with suggested retail prices of $7.99 and $8.99, respectively.

Multi-colored 4-piece and 7-piece baker sets with suggested retail prices of $29.99 and $39.99, respectively, are also included in the CW by CorningWare expansion as well as several open-stock pieces that feature an embossed pattern.

For more on World Kitchen’s CW by CorningWare, Pyrex and Baker’s Secret introductions, see the May 11 issue of HOMEWORLD BUSINESS®.