World Kitchen Relaunches Revere Cookware Brand

World Kitchen is bringing the Revere brand of cookware back to the kitchen. According to the company, the refreshed legacy brand has a new focus: first-time homeowners.

“We have something unique and different to offer Millennials. They are looking for brands that have a story and a history. They want to make sure they have the right tools to get things done. We can offer them that with Revere,” said Jason Feldner, Revere brand manager, World Kitchen.

World Kitchen will be showcasing two new lines in the Revere brand, which will begin to roll out at the end of this year, but is set for a full launch in 2017.

The Revere Copper Confidence Core stainless steel cookware line is designed to honor the brand’s heritage, utilizing a copper disc centered within each pan’s aluminum encapsulated stainless steel sub-base. Dishwasher safe and oven safe up to 350 degrees Fahrenheit, the Copper Confidence Core line also has interchangeable glass dome lids and comes with stay cool handles.

The Revere line is also launching the Clean Pan hard-anodized aluminum non-stick cookware collection. The hard-anodized aluminum surface is durable, and the interior is coated with the Clean Pan three-layer titanium reinforced non-stick coating. The Clean Pan line also comes with stay cool handles and interchangeable glass dome lids. The pieces are also dishwasher safe and oven safe up to 350 degrees Fahrenheit.

Revere cookware is available in 10-piece and 7-piece sets, and is available at Bed Bath & Beyond’s website and Amazon.com, with additional online and retail store rollouts planned. The suggested retail price for the sets range from $199.99 to $229.99, while open stock pieces have a suggested retail price range of $19.99 to $97.99.

For more on Revere cookware, see the September 26, 2016, issue of HOMEWORLD BUSINESS®. This issue also features the fall edition of Nouveau, covering the fall New York Tabletop Market.