World Market Center Las Vegas will be increasing the focus on sustainability at the Winter 2010 Las Vegas Market, which will be held February 1-5.
The introduction of One Good World, a program that already encompasses the many eco-friendly practices at World Market Center’s trade complex, will further equip retailers with the insights, information and strategies needed to respond to the rising consumer demand for sustainable furnishings— and reduce one’s own carbon footprint in the process.
The effort includes a new sustainable products locator program, showcased manufacturers throughout the market, an expanded educational offering including prominent celebrity designers speaking on sustainability, consumer research and a digital newsletter to launch next year. Soon World Market Center will announce a sustainability leadership congress slated for early 2010 featuring pre-eminent organizations from government, environmental groups, manufacturers, retailers, interior designers and consumer media focused on wood sourcing.
“The green economy is not coming fast— it is already here. Being ‘green’ is more than a principle and more than a trend; it is a sound business practice. Taking proactive actions to respect our environment is now a business reality and increasingly critical to our industry,” says Robert Maricich, World Market Center Las Vegas President and CEO, “There’s a lot of good product out there, but it can be confusing and hard to find. We are taking big steps to help resolve any confusion – connecting suppliers, retailers and even consumers in this new era of sustainability and accountability.”
One component of this major initiative includes One Good Guide— designed to help buyers find legitimately sustainable products anywhere on the campus of World Market Center. This will include all participating permanent showrooms as well as the long-running, eco-friendly temporaries on the 2nd Floor of Building B. Interested participants will have to submit an Application to the Sustainable Furnishings Council (SFC) with specific declarations about their materials usage, transportation, wood sourcing, VOC emissions, and if submitting for upholstery, foams used in cushioning. They also must be verified to be showing and offering sustainable products at market, not merely available options.
One Good Guide was developed in conjunction with SFC, the leading organization in sustainable furnishings. SFC will perform verifications for all applicants. Participants will be listed in a special section of the WorldDirectory distributed to thousands of buyers at Las Vegas Market, and will receive window decals and showroom signage to call attention to their status, along with additional on-line marketing and public relations support.