Wüsthof Launches New Website

Wüsthof has launched its newly renovated website, www.wusthof.com. 

The new site includes a knife skills academy with a dozen new video tutorials for consumers, such as “honing vs. sharpening” and “how to dice an onion.” A knife-finder feature offers tutorials and explanations of the range of knives offered by the company. Simultaneously, the company has launched a promotional video that goes behind the scenes of the company’s factory in Solingen, Germany (video shown below). 

The website also includes an updated where to buy feature with search capabilities that promote both brick-and-mortar locations as well as online retailers.