The Yankee Candle Co. is launching its spring 2015 fragrances in both its classic jar form and in the new Pure Radiance line. Each of the 10 new fragrances offers a fresh way to experience something of the approaching spring season from the comfort of home, the company stated.
Yankee Candle’s spring offerings are available for purchase now at the company’s 500 retail stores, www.yankeecandle.com and select specialty retailers and gift shops while supplies last, the company noted.
In classic jars, Yankee Candle is rolling out five fragrances: Red Raspberry, Picnic in the Park, Blue Summer Sky, Peach Cobbler and Wild Sea Grass. Suggested retail prices range from $1.99 to $27.99. In Pure Radiance, with its textured glass look and Crackling LumiWick, the company is introducing: Pearlescent, Whisper, Escape, Paradise and Meadow. SRPs range from $15.99 to $27.99.
“By the time the new year arrives, our customers are ready for the sense of renewal and warmth the spring season brings,” said Geoff Medeiros, vp/brand and product development for Yankee Candle. “This year our classic and Pure Radiance spring fragrances and color palette reflect a fresh and updated spin on the spring season, allowing our fans to share that feeling at home and with friends and family.”