Yeti Holdings, which manufactures outdoor lifestyle products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories, has appointed Melisa Goldie to the newly created role of chief marketing officer, effective immediately. Goldie will report to Matt Reintjes, president and CEO of the company.
Leveraging her brand strategy and marketing experience, Goldie will be responsible for crafting, articulating and driving the global brand marketing and creative vision for Yeti. She will bring together Yeti’s brand, creative, digital, e-commerce and customer experience teams, in order to further position the business for continued long-term growth.
Most recently, Goldie served as a strategic brand marketing consultant. She previously served as the global chief marketing officer of Calvin Klein, Inc.
Reintjes stated, “We are thrilled to have Melisa join the team. She brings a depth of knowledge and leadership in brand strategy, digital and experiential consumer engagement, and innovative product marketing. Melisa’s experience will be a valuable asset to our team as we continue to drive Yeti’s growth.”