Yeti Launches Hopper Soft Cooler

Yeti has launched the Hopper M30, the latest addition to its soft cooler collection. The cooler features a new leak-resistant HydroShield magnetized closure that the company said provides ice retention and usability.

The cooler is waterproof and uses high-density fabric that resists punctures, abrasions, mildew, and UV rays for durability, the company said. It offers thermal performance due to its closed-cell foam insulation and is engineered with a wide opening for ease of use.

“We’re committed to providing our customers with the most innovative and highest quality gear on the market to use as they pursue their active adventures,” said Matt Reintjes, Yeti president and CEO. “We know the Hopper M30 design will deliver incredible portability, durability, and ice retention, and we’re excited to officially introduce it to consumers.”

The Hopper M30 cooler retails for $299.99 and is available in charcoal, navy, and, for a limited time, river green.