Z-Line Presents New Gaming, Home Entertainment Styles

HIGH POINT, NC— Fun and games, to functional but entertaining purposes, will be a key part of the Z-Line Designs furniture presentation at the Spring High Point Market.

One factor that will be evident at the Z-Line showroom, said Rick Lamb, vp/merchandising for the company, is a deeper participation in the gaming realm. The company has dabbled in gaming before, particularly with chairs, even using a gaming design to develop an office chair with comfort characteristics.

Z-Line continues to feature gaming chairs, adding new ergonomics and augmentations to enhance electronic activities, but it also will add gaming desks to the mix, with power elements and LED in multiple configurations. To complement more typical gaming chairs, Z-Line has developed a chair/ottoman combination targeting the “more casual gamer,” Lamb said.

And Z-Line will apply LED lighting to products beyond gaming desks, using them, for example, as a decorative and functional element in a TV stand as it enhances that segment with fresh items in popular styles.

In another angle, the company is taking the kind of technology that it is using in gaming to enhance new writing and L-shape desks, Lamb said. As home office evolved into more of a lifestyle category, where look and function have merged in innovative ways, Z-Line has developed the Hideaway Desk, with a work surface on wheels that slips into and out of what would otherwise be a console that, itself, features open and closed storage. The emergent work surface is at a height that qualifies the Hideaway as a standing desk.

The company is adding additional occasional tables, Lamb said, building out styles that already have enjoyed success including mid-century modern, wood look and glass. Three-piece sets are an element in the table push, Lamb added.

In a virtual development, Z-Line has tested online-oriented items previously and now has created additional products that suit the store environment but also have characteristics that make them work effectively in the digital world as well.