HUNTINGTON BEACH, CA— The fogless mirror assortment from Zadro is expanding with the launch of the company’s Z’Fogless rechargeable LED lighted shaving mirror.
The patent-pending mirror offers the company’s cascading fogless technology that allows the mirror to be fog-free within two seconds, according to the company, and maintains a fogless experience during the entire shave.
Other features include a rechargeable battery said to offer 50 shaves on a single charge, LED lighting designed to illuminate the entire face and a wall mounting bracket that allows the user to adjust the mirror to the exact height needed. The mirror has a suggested retail price of $49.99.
The addition of a rechargeable fogless mirror is a new development in
the product segment and one that follows other categories such as vacuum cleaners that have long been corded but have seen recent product introductions that feature rechargeable, cordless units.
Liz Zadro Weber, director of Zadro Products, said the rechargeable feature on the new mirror is equipped with a five-minute auto-shut off to save battery life, but she noted the average shave time is less than two minutes.
“The mirror has a cool, ambient blue light when the mirror is on and when the battery level is low, that light turns red,” she noted. “At that point, there is still enough charge in the battery to get in a few shaves. The total recharge time is about 90 minutes.”
While Zadro’s line of mirrors has largely been positioned for women, the new cordless fogless mirror is a product aimed at the male consumer. With the male grooming marketplace continuing to expand, driven largely by the growth of lotions and other personal care products, the new mirror gives the company an opportunity to grab the attention of men who make shaving in the shower a regular part of their personal care regimen.
In announcing the new mirror, Zadro officials said that the closest and longest shave is achieved in the shower. The steam from the shower opens up pores and softens the beard and facial skin allowing for a close and comfortable shave.