Zojirushi Adds To Hydration Lineup

As consumers continue to be conscious of making more sustainable choices, Zojirushi has introduced a selection of new portable stainless steel tumblers and mugs.

The Flip-and-Go is Zojirushi’s first lightweight mug with a handle. The handle is designed to fold down so it is out of the way while the user is drinking from the bottle. The vacuum insulated mug is designed to keep beverages cold. It is lightweight, available in 16- or 18-ounces and comes in cobalt blue, teal, hibisicus red and purple dusk colors.

“Instead of trend, we see sustainable goods becoming the norm and want to provide consumers with solutions that can be used whenever and wherever possible. Therefore, with the Flip-and-Go we wanted to provide a bottle that would be easy to carry,” said Marilyn Matsuba, marketing manager, Zojirushi.

The company plans to position the Flip-and-Go mug in outdoor, active lifestyle, or fitness product sections at retail.

In addition, the company also rolled out a new stainless steel tumbler with lid. The tumbler is vacuum insulated and designed to keep drinks hot or cold. The vacuum insulation is designed to keep the exterior from getting hot and prevents condensation. The new tumbler also features a twist and seal spill-resistant lid and a removable tea leaf strainer that can be used for direct brewing and sipping.

The tumblers have matte finishes and are available in a 15-ounce capacity. The mugs come in white, coral pink, navy and blue gray colors.