Zulily plans to launch its first-ever Thrill Week July 23 to 27, focusing on discounts, exclusive deals and popular brands.
The retailer, which typically launches 9,000 products in more than 100 curated, limited-time sales daily across categories including home, apparel, beauty and toys, will reveal one daily Big Thrill, numerous time-limited Dashes for the Deal and other surprises to delight shoppers across the site, mobile app and social channels.
The Big Thrill, Zulily noted, offers shoppers a chance to find the day’s most exciting, blockbuster deal. The retailer will hide each Big Thrill promotion in an unexpected location on its site, and release three clues to help shoppers find it each time it makes the deal available. The first customer to find the Big Thrill and check out gets it. Shoppers are invited to visit daily to participate in the Big Thrill.
Kevin Saliba, svp/marketing, Zulily, said, “Zulily’s 6.1 million active customers love the thrill they get when they find that special deal. With a 91% repeat order rate, we know our passionate customers enjoy their daily dose of discovery, which is why we wanted to give back in a big way by launching our biggest sale of the year in celebration of thrill seekers everywhere. Each day during Zulily Thrill Week, shoppers can browse the ‘doorbuster-sized’ deals our team has curated from brands like KitchenAid, Crayola, Cuisinart, Klean Kanteen and more.”