Zwilling J.A. Henckels has acquired Ballarini, an Italian cookware company, and plans to expand the brand in the U.S. According to Zwilling, the family-owned Ballarini has made quality metalwork in Italy for five generations, since 1889.
With the acquisition of Ballarini, Zwilling said it intends to expand its market share in the field of non-stick cookware, adding to its housewares assortment, which includes cookware, cutlery, flatware, kitchen tools and glassware. The company stated that by joining Zwilling, Ballarini can grow internationally while maintaining the quality that comes from generations of Italian craftsmanship.
“We are excited to bring Ballarini to the U.S. market. Ballarini’s innovative technologies in ceramic and PTFE non-stick coatings are world-class, and we think the U.S. market will respond very well to these offerings at competitive pricepoints,” said Guido Weishaupt, CEO of Zwilling U.S.
Zwilling noted that Ballarini plans to continue to utilize its manufacturing capacity in Rivarolo, Italy, from which the company produces an assortment including forged and stamped aluminum cookware, carbon steel cookware, copper and aluminum clad cookware, non-stick steel bakeware and a children’s line that combines sized product, teaching elements and tools.
Ballarini has collaborated with MasterChef, the global TV series, on multiple cookware collections, and is used in professional and home kitchens throughout Europe. A previous U.S. distribution venture had been through Luigi Bormioli in 2012.
Zwilling plans to launch Ballarini cookware in the United States in 2016 with a preview at the International Home + Housewares Show in March in Chicago.