Zwilling J.A. Henckels has launched a ‘Shop Local’ initiative as a way to help its retailer partners experiencing a drop in business due to the coronavirus outbreak.
According to the company, the ‘Shop Local’ program can be accessed through Zwilling.com and enables consumers to shop for Zwilling products and have the commission be paid to their favorite local store. Each store will receive a unique URL to connect them to Zwilling.com. The company said it is covering all shipping expenses for orders over $59.99. If the shipping is under this price, the customer is responsible for shipping expenses, there will be no fees to the retailer.
In addition, Zwilling said it is providing an email template that stores can use or customize to launch the program. The unique URL can be embedded into any platform, including social media channels.
The company stated that it will also continue to provide unique sales to help create promotions and messaging for the stores. The initiative is expected to launch on April 13.